In the highly competitive market of today, brands are always looking for the best means to differentiate themselves and leave a lasting impression on consumers. Branded merchandise, or promotional products, is one of the most potent weapons in a marketer’s arsenal. Not only do these products act as a means of advertising, but they also assist in establishing stronger relationships with customers. Here’s why promotional products work and how you can use them for your brand’s success
1. Brand Awareness
Branded products allow your business name and message to be heard. Customers who wear promotional products, whether a branded tote bag, pen, or mug, become company foot soldiers. With each use of the product, your brand name is remembered, and they are impressed. According to a study, 79% of people are capable of remembering the brand name of a product they have been given as a free promotion over the past two years. Such augmented exposure could lead to enhanced recognition and recall for the brand.
2. Cost-Effective Marketing
Promotional products can be one of the most affordable types of advertising on the market. Unlike other types of advertisements, like newspaper or TV ads, which are expensive and only have a short life, promotional products give a long-term return on investment. Good-quality promotional products can be used and reused repeatedly, giving long-term advertising value without extra cost.
3. Building Customer Loyalty
Giving away promotional items at no cost creates goodwill and solidifies relationships. When a business provides something for free, it creates a sense of value and appreciation in the customer. This strengthens customer loyalty, as the customer will be more apt to remember and support a business that has given them something without asking. When customers are appreciated, they are also more apt to bring other people to your business.
4. Variety and Versatility
There are numerous varieties, shapes, and sizes of promotional items. Apparel and drinks, tech products, and eco-friendly products are just a few. There is something for every company and consumer with so many varieties. That makes it easy to customize your products based on your company’s image and what your consumers would prefer, thus engaging your consumers with ease.
5. More Engagement
Promotional items can be used to create customer engagement in the form of contests, giveaways, and events. It creates excitement and awareness about your business, and the customers are made aware and engage. For instance, when a social media contest where the winner is required to post a photo of himself or herself with the products of your business is created. It not only generates activity but also produces user-generated content which can then be used to promote your business as well.
6. Generating Sales and Leads
Branded products are an excellent means of driving sales and generating leads. Incorporating promotional items into your marketing campaign can drive potential customers while reinforcing your message. Offering branded giveaways at trade shows, conventions, or local events guarantees that your product reaches your target market, significantly boosting the likelihood of conversion.
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